The Hyper-Focused, Easily-Distracted, Absolutely Unstoppable Co-Founder’s Guide to ADHD

(Men’s Hormonal Health Startup Edition – Because Your Brain Runs on More Than Just Caffeine and Chaos ☕⚡)

So, you have your very own startup, and your brain is basically a high-performance engine running on pure adrenaline, caffeine, and last-minute genius.

You’ve got ADHD - aka CEO Brain on Steroids - which means you’re a visionary, an idea machine, and possibly the next Elon... or at least the next guy/lady to forget his/her investor pitch while hyper-focusing on optimising your office lighting.

But don’t sweat it. ADHD is your superpower - IF you know how to manage it. Here’s my five-step guide to staying focused, executing like a boss, and keeping your business (and sanity) intact.

1️⃣ Weaponise Your Hyper-focus (Before It Weaponises You)

ADHD gives you god-tier focus on the one thing that excites you most - whether that’s biohacking testosterone levels or going down a Reddit rabbit hole about ancient Viking strength rituals.

The trick? Channel that hyper-focus into what actually builds your business.

✅ DO:
🔥 Set "hyper-focus traps" - book meetings, launch deadlines, or schedule events that force you to lock in on what matters.
🔥 Make progress visible - Kanban boards, checklists, or a giant whiteboard covered in ideas keep your dopamine flowing.

🚨 DON’T:
❌ Spend six hours redesigning your Slack emojis and convince yourself it’s a “brand building" exercise.
❌ Hyper-focus on the wrong thing (like meticulously organising your email labels instead of, you know, emailing investors back).

2️⃣ Delegate Like a Mad Scientist 🧪

Let’s be real: you SUCK at repetitive tasks. Your ADHD brain despises paperwork, scheduling, and anything that feels like corporate purgatory.

You’ve got two options: Procrastinate until it’s a crisis or offload it to someone who thrives on details.

✅ DO:
✔ Hire an operator - someone who loves organising what you destroy.
✔ Get an assistant who reminds you of meetings before you’re already 15 minutes late.
✔ Automate everything - email follow-ups, team check-ins, even your reminder to take your supplements.

🚨 DON’T:
❌ Assume you’ll “get around to it.” Spoiler: You won’t.
❌ Pretend calendars and systems are optional. ADHD without structure is like a Tesla with no autopilot - fun but terrifying.

3️⃣ Hack Your Dopamine Like You Hack Your Hormones 🧬

We already know hormones rule everything - testosterone, cortisol, dopamine. ADHD? That’s a dopamine economy in permanent recession - and you need to stimulate the supply chain (without another espresso overdose).

✅ DO:
🔥 Stack dopamine triggers - turn boring tasks into a game, add a countdown timer, or reward yourself for finishing that email sequence.
🔥 Use movement - walk during calls, get a treadmill desk, or hit the gym midday for a natural focus boost.
🔥 Track small wins - momentum fuels dopamine, and dopamine fuels everything.

🚨 DON’T:
❌ Rely on willpower. Your brain laughs in executive dysfunction.
❌ Ignore sleep. ADHD sleep debt is real, and no amount of Lion’s Mane will fix burnout.

4️⃣ Get Brutally Honest About Your Limits 🛑

You’re a visionary, but let’s be honest—execution? That’s where ADHD tries to torpedo your success. The secret? Know your strengths, build systems for your weaknesses, and stop pretending you’ll “just try harder.”

✅ DO:
✔ Structure your day around your brain’s natural performance peaks. (Morning bursts? Night owl creativity? Optimize for it.)
✔ Own your chaos—tell your team how your brain works, and build around it.
✔ Say NO. ADHD makes you impulsive, so practice the sacred art of not overcommitting.

🚨 DON’T:
❌ Run your calendar like a free-for-all. Schedule EVERYTHING or risk calendar anarchy.
❌ Assume you’ll magically “get better at focusing” someday. You won’t. Build systems instead.

5️⃣ Embrace the ADHD Superpower 🚀

ADHD isn’t a flaw - it’s your ultimate entrepreneurial edge.

You think faster, connect dots others don’t, and thrive in chaos.

The goal isn’t to “fix” your brain - it’s to design your life and business to work WITH it.

✅ DO:
🔥 Lean into creative, big-picture work. That’s your genius zone.
🔥 Build a team that balances you out - your job is vision, not micromanagement.
🔥 Play the long game. ADHD means you’ll have 1,000 ideas, but success comes from executing ONE exceptionally well.

🚨 DON’T:
❌ Assume traditional productivity hacks will work for you. (They won’t.)
❌ Fight your brain’s natural rhythm - optimise for it instead.

Final Thought: You’re Not Broken. You’re a Damn Powerhouse. 💥

Running a startup with ADHD isn’t easy, but neither is launching a company or building a new category. You already thrive in chaos, disrupt industries, and challenge norms. ADHD is just another weapon in your arsenal.

The sooner you stop fighting it and start designing for it, the sooner you’ll build something legendary.

Now, go change the world. 🚀 (But, you know… maybe set a reminder first. ⏰)

Why not download our 5 step guide to harnessing your ADHD SuperPower.