The more taboo, the more we talk about it.
A natural hormonal health company here to tackle taboos about testosterone deficiency, open up conversations about Andropause and low testosterone to help you start living the life you deserve.
Meet The Founders
DNA are a husband and wife team who, after their personal experience with both Andropause and Menopause, set out to offer a natural alternative to pharmaceutical hormonal solutions.
Bertie is a qualified clinical nutritionist, formulator, published author and the ex head of global communications at MTV.
Sheldon has over 2 decades of experience as a physical performance specialist and MMA Conditioning Coach. With a degree in sports nutrition and his extensive knowledge of Anabolic use in the industry, Sheldon is our in-house testosterone specialist.
Both Bertie and Sheldon have both had their own challenges with hormonal health and were both offered HRT & TRT but wanted a natural alternative and when it became apparent there wasn’t any, they set off to develop the world’s first range of natural testosterone supplements for both men and women.
OUR VISION
Being the best in the world is not easy as we know! As the leading natural testosterone brand, we empower millions of people every day to maximise their own natural testosterone health.
OUR MISSION
To champion natural testosterone health and enable people to maximise their daily potential in health, happiness, success and in doing so, living life their best life everyday.
OUR PURPOSE
Raising the standards of the natural testosterone supplement industry to offer modern solutions for common hormonal health issues that not only work, but work exceptionally well.
Our Journey
2017
DNA is born
After being diagnosed with Low Testosterone and being advised to take TRT, Co-Founder Sheldon did not want to take synthetic hormones and when looking for a natural alternative, soon realised there wasn't one and so DNA was born.
2019
A Revolutionary Range
The world's first natural range of age specific testosterone supplements and the world's only natural alternative to TRT including the world's first Andropause supplement.
2021
MenoPlay is Launched
DNA launch their first female testosterone supplement and another world first as the first natural female testosterone supplement developed to support libido during menopause.
2022
Reformulate to Innovate
To ensure DNA clients always get the best possible benefits and supplements available, we reformulated our existing range to make them taste better with more ingredients and more impressive results.
2023
DNA hit retail.
DNA secure a listing in Boots, the UK's largest health and wellness retailer.
2024+
Upwards and Onwards
DNA Launch new website, launch in Boots in 43 stores and the DNA Academy goes live. DNA also start planning to launch in USA and Australia in 2025.
The MANIMAL Pack
Meet the DNA Team
The Dynamic Team at DNA are all passionate about natural testosterone health.
Sheldon Stringer
Sheldon is one of DNA's Co-Founders, Creative Director and our Original Silverback.
With over 2 decades of experience as a physical performance specialist and MMA conditioning coach, Sheldon has extensive first hand experience of the importance of testosterone with regards to health and wellness.
Sheldon also has vast knowledge of anabolic steroids and how these synthetic hormones negatively affect the body and its ability to produce healthy levels of testosterone.
Sheldon is our in-house testosterone specialist.
Roberta Stringer
Roberta "Bertie" is one of DNA's Co-Founders, C.E.O and our in-house Clinical Nutritionist.
Bertie has a nutritional degree from the college of natural medicine and is responsible for formulating our trio of unique power powders.
Bertie is also a published author and the ex global comms director at MTV and brings her vast business and professional experience to her role as CEO at DNA.
Dr. Bernard Willis
Dr. Bernard Willis is DNA's Chief Medical Officer and our medical hormonal specialist.
Dr. Willis has over 5 decades as a medical hormonal specialist and over 7 decades experience as a GP and brings all this experience to the team.
Although Dr. Willis is serves only in an advisory capacity, his guidance and input has proved invaluable with regards to research and development of DNA's unique natural testosterone range.
In the Press
London Daily News
New Testosterone Wellness Brand Launches in Boots
Hot off the heals of Men’s Health Week, DNA’s first retail listing at Boots showcases an innovative range of four high-quality supplements.
Uniquely focussing on naturally balancing men’s hormones, supporting endocrine health and helping to manage the symptoms of declining testosterone health.
The new formulas address all stages of testosterone decline -including Andropause (age related testosterone decline – AKA Male Menopause) recently brought to attention by Robbie Williams.
Fabulous Magazine - The Sun
Man Sized Issues. Moobs, low libido and mood swings, is your man going through Manopause?
DNA's very own Founders, Sheldon & Bertie Stringer are featured in Fabulous Magazine talking about Couple Pause.
When both partners are going through Andropause and Menopause at the same time and how to deal with all the challenges.
Time Magazine
Manopause
Time magazine highlighting the $2Billion testosterone industry
The Sun
Robbie Williams admits he has "Manopause"
More and more celebrities are speaking out about Andropause, also known as Male Menopause or "Manopause".
Robbie Williams is the latest celebrity to talk about his experiences with the Male Menopause.
Manchester Evening News
Shaun Ryder says 'male menopause' left him 'unable to speak' and 'miserable'
Happy Monday's Star admits that the male menopause left him unable to speak and miserable and also admits he understands how women feel.
Men's Health
NHS Trust to Give Men Suffering from 'Male Menopause' a Year of Paid Leave
Symptoms include anxiety, depression and weight gain.
CNN Health
Coping with 'male menopause': How lifestyle plays a role
Facing the reality of Male menopause, or andropause, isn't just a myth.
About 2 in 10 men over the age of 40 suffer from low testosterone levels, according to the American Urological Association.
This number increases to 4 in 10 men in their 70s and 80s.
